When Should I Hire An Ad Agency?

By: Phillip Hammond - Updated Jul 13, 2022

One of the many questions I'm often asked by small business owners on social media is “When is it necessary to hire an ad agency?”.

If you are a small business owner that has spent lots of time developing and testing an amazing product or service and have received great feedback from your clients or customers, congratulations!! That’s amazing!! You may have connected with your target audience through your social media, email list, a post from your website or maybe some form of organic advertising like a Google search result or review. You’ve basically done what you can to promote the product and service but find you need to reach a larger audience and develop a real story behind your product or service. Now may be the time for you to consider hiring an advertising agency .

“What does an ad agency do?”

An Advertising Agency or commonly referred to as a “creative agency” or an “Ad Agency”, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of marketing for its clients.

Ad Agencies exist to do things like increase your brand awareness, generate sales, introduce a new product or service, and sometimes apologize to your customers for bad customer service.

Ad Agencies develop Ad Campaigns for businesses in order to achieve these goals. Ad campaigns are a set of advertisements that focus on a single message. They are intended to meet a specific business goal as well as lead to conversions. These conversions include things like purchasing a product, completing a form, calling a phone number or visiting a location.

“What to expect when you hire an Ad Agency.”

An ad agency is not solely known for creating a great set of photos or commercials for your business. They will identify your business goals, research keywords that better reach and represent your target audience, and then create advertisements and other content that raise awareness for an interest in your products or services. They will also provide reports for clients on how well the campaign is doing. Additionally, are they hitting those goals?

Is it reaching the target audience?

Is the message being received?

What does the ROAS (Return On Ad Spend) look like?

Ad agencies also hire the production team and media buying agencies to create and place the ads. Our Ad Agency; PH Consulting & Media specializes in video driven campaigns and storytelling. We have a full production team as well as a talent management and media planning team, so we handle our clients projects in-house and from start to finish!

So when is it not necessary to hire an ad agency?

We have a qualifying process at PH Consulting & Media. When we meet with a potential client, we evaluate their business to determine if an ad campaign will help their business or create issues. (I.E. if you are a restaurant that receives a lot of complaints about bad service or poor quality menu or decor.) Hiring and ad agency before addressing these issues will only result in more bad reviews and complaints. It would be necessary to first fix and address these pain points then hire an ad agency to tell your customers, “We’ve heard you and we have changed!” However, if you’re a business or brand with a product or service that has been tested and has received great reviews, you have staff ready to complete orders / serve customers and you have an advertising budget, then hiring an ad agency can be a very effective solution to building your brand awareness and increasing your revenue.

**For more information on our ad agency and our services please email: **info@phconsultingmedia.com or call (212) 210-6360

PH Consulting & Media has been recognized as one of the Top Media Buying Agenciesby DesignRush.