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“The Best Thai Food In New York City” Ad Campaign

Work done

  • VIDEO PRODUCTION
  • POST PRODUCTION
  • TALENT CASTING
  • MEDIA PLANNING
  • BRAND MARKETING
  • WEB DESIGN

As one of the first Thai Restaurants to open in New York City, Jaiya has been the epicenter of truly original Thai flavors since 1978. Foodies with a palette for unwavering authenticity make Jaiya a regular must. Beautifully balanced, this designer experience melds seamlessly into the contemporary and fast-paced lifestyle of a city that appreciates excellent taste.Jaiya Thai Restaurants in New York City saw an Annual Revenue Increase of 50% after producing a TV commercial and advertising on popular local cable TV networks throughout New York City Designated Market Area.


Key takeaways

  • Build Brand Awareness
  • Increase Sales at Restaurant Location (Gramercy Park & Upper East Side)
  • Gain Lifetime Customers
  • Highlight Restaurant Menu & Favorite Dishes
  • Feature Real Customer Testimonials 

Our Approach

The owners of Jaiya Thai Food Restaurants hired our agency to increase brand awareness and sales especially during the holiday season where families tend to stay at home and travel out of state.

First we casted individuals and families who love Thai food & Jaiya Restaurant. 

Then we produced a commercial that featured the customers providing feedback of the experience with Jaiya menu and atmosphere. Additionally, we captured the sit-down experience that Jaiya provides at their two beautiful locations.

We then placed the final approved commercial on premium cable TV Networks throughout Manhattan, Queens & Brooklyn. These networks include, MSG, Bravo, USA, TNT, TBS, ESPN, Freeform, Cartoon Network, Cooking Channel and the FOOD Network.